1. What Is a Rigid Box?

Rigid boxes—also known as “set-up boxes”—are premium packaging structures made from thick greyboard (usually 900–2000gsm) wrapped in high-quality paper. Unlike folding cartons, rigid boxes do not collapse and offer a firm, durable structure.

Key Characteristics:

• High strength & durability
• Excellent shape retention
• Suitable for luxury branding
• Compatible with premium finishes
• Ideal for fragile products
• Strong unboxing experience

2. Common Types of Rigid Boxes

Rigid boxes come in multiple structures depending on product type and branding needs. Below are the most popular formats used by luxury brands today.

① Two-Piece / Base & Lid Box

A classic structure used for perfumes, jewelry, chocolates, and gift sets.

② Magnetic Closure Box

A premium book-style rigid box with built-in magnetic flap.

③ Drawer Box / Sliding Box

A “pull-out” box offering a strong unboxing experience.

④ Shoulder Box / Neck Box

A three-piece rigid box with exposed or invisible inner walls.

⑤ Folding Rigid Box

A collapsible rigid box that saves up to 70% shipping volume.

3. Materials Used in Rigid Boxes

A rigid box’s durability and luxury appeal rely heavily on material selection. Below are the most commonly used materials in high-end packaging manufacturing.

Greyboard (900–2000gsm)

Serves as the structural backbone of rigid boxes.

Wrapping Paper Options:

• Specialty Textured Paper: Linen texture, Leather texture, Soft-touch paper, Metallic shine paper
• Art Paper / Coated Paper: Perfect for full-color printing and CMYK artwork.
• Kraft Paper: Eco-friendly, strong, and popular for sustainability-minded brands.
• Vegan & Recycled Paper: Increasingly used by premium brands following sustainable trends.

4. Surface Finishes & Branding Options

Luxury packaging relies heavily on premium finishes to create a strong first impression and elevate brand value.

Common Finishing Options:

• Hot Foil Stamping (gold, silver, holographic)
• Embossing / Debossing
• Spot UV / Full UV
• Soft-touch Lamination
• Matt / Gloss Lamination
• Textured Paper Wrapping
• Metallic Ink & Pantone Precision Printing

5. Insert Options for Protection & Presentation

Inserts protect products during transport and enhance display aesthetics.

Available Insert Materials:

• EVA Foam (strongest protection)
• Sponge (budget-friendly)
• Die-cut Paperboard (eco-friendly)
• Fabric-wrapped Tray (premium cosmetics / jewelry)
• Molded Pulp Insert (100% recyclable)

6. Applications of Rigid Boxes in Luxury Industries

Rigid boxes are widely used across major luxury sectors:

• Wine & Liquor Packaging: Single bottle rigid boxes, Gift box sets, EVA or molded pulp inserts for impact protection
• Perfume & Cosmetics: Magnetic flap boxes, Insert trays, Foil stamping & textured paper
• Jewelry & Watches: Shoulder boxes, Velvet trays, Gold foil branding
• Chocolate & Confectionery: Two-piece boxes, Drawer boxes, Food-grade paper options
• Luxury Gift Sets / PR Boxes: Magnetic boxes, Drawer kits, Custom inserts and foam partitions

7. OEM / ODM Guide: What Brands Should Expect

If you’re sourcing rigid boxes from an OEM/ODM factory like PackPrince, here’s what the process looks like:

• Requirement confirmation
• Structure design + dieline
• Material selection
• Sampling
• Printing & production
• Handcraft assembly
• Quality control
• Global shipping

Key benefits with PackPrince: Premium handcrafted quality, FSC sustainable materials, Fast sampling, Competitive pricing, International export expertise